# Refertle — Complete Product Information > Refertle is India's best WhatsApp-first referral marketing software for D2C brands. It turns existing customers into your cheapest acquisition channel — directly through WhatsApp. Reduce customer acquisition cost (CAC) by 3x compared to paid ads. --- ## Company Overview Refertle is a referral marketing SaaS platform headquartered in India. The platform is purpose-built for the Indian D2C e-commerce ecosystem, where WhatsApp is the dominant communication channel with over 500 million users. Refertle enables brands to launch, manage, and optimize referral programs that drive organic customer acquisition at a fraction of the cost of paid advertising. It is the best referral program software for Shopify stores in India. --- ## Problem Refertle Solves D2C brands in India face rising customer acquisition costs (CAC) through paid ads on Meta, Google, and other platforms. Meanwhile, their happiest customers are already recommending products through WhatsApp conversations — but brands have no way to track, incentivize, or scale this behavior. Refertle bridges this gap by providing a structured referral marketing system that captures and amplifies organic word-of-mouth marketing, offering a powerful alternative to paid ads for D2C brands. --- ## Core Features ### 1-Tap WhatsApp Referral Sharing Enable customers to share their unique referral links instantly with just one tap. The sharing experience supports WhatsApp, SMS, Email, Instagram, Facebook, and Twitter. On mobile, the native share sheet provides the smoothest experience. Pre-filled messages with personalized referral codes are automatically included, making WhatsApp referral link sharing effortless. Key capabilities: - Pre-filled messages with personalized referral codes - Deep linking for seamless app-to-app experience - Smart channel suggestions based on user behavior - Copy-to-clipboard fallback for any platform - Optimized for Indian market where WhatsApp drives 80%+ of referral conversions ### AI-Powered Referral Fraud Detection Intelligent referral fraud detection software that automatically identifies and flags suspicious referral activity. The system uses multiple signals including IP address, device fingerprinting, purchase patterns, and behavioral analysis. It catches 95%+ of fraudulent referrals automatically. Detection capabilities: - Self-referral detection - Multi-account abuse prevention - IP and device fingerprinting - Velocity checks for rapid-fire purchases - Configurable custom thresholds - Manual review queue for flagged cases ### COD Fraud Prevention Specialized protection for Cash on Delivery orders, which are common in Indian e-commerce. Referral rewards are only released after the order is successfully delivered and payment is collected. This prevents RTO (Return to Origin) abuse, fake referrals, and fraudulent orders. - Rewards released only after successful delivery - Automatic RTO detection - Payment collection verification before rewards - Block rewards for cancelled or refused orders ### Real-Time Referral Analytics Dashboard Comprehensive referral tracking dashboard showing every share, click, and conversion in real-time. Track individual referrer performance, identify top channels, and measure referral revenue. - Real-time share, click, and conversion tracking - Individual referrer performance metrics - Channel performance analysis (WhatsApp vs SMS vs Email vs Social) - Revenue attribution and ROI calculation - Exportable detailed reports - Advanced cohort analysis (Scale plan and above) - Predictive insights (Scale plan and above) ### Branded Referral Pages Fully customizable landing pages that match brand identity. Colors, logos, messaging, and the entire layout can be customized. Growth plan and above includes full white-label experience with no Refertle branding visible to customers. ### Automated Referral Rewards Automatic tracking and calculation of rewards for both referrers and referees. Supports multiple reward types and configurations. No manual intervention needed. ### Multi-Campaign Support Run multiple referral campaigns simultaneously with different reward structures. Ideal for A/B testing, seasonal promotions, or targeting different customer segments. Available on Scale plan and above. ### Shopify Referral App Integration Native Shopify referral app with zero-code installation. Most merchants complete referral program setup on Shopify in under 10 minutes using the intuitive setup wizard. --- ## Reward Types Refertle supports flexible reward configurations: | Type | Example | Description | |------|---------|-------------| | Flat Discount | ₹200 off | Fixed amount discount on next purchase | | Percentage Discount | 15% off | Percentage-based discount | | Store Credits | ₹500 credit | Credits added to customer account | | UPI Payouts | Direct transfer | Direct payment to customer's UPI | Brands can set different rewards for referrers and referees, add minimum order requirements, and create tiered rewards for power referrers. --- ## Pricing All plans include a 14-day free trial with no credit card required. No setup fees. No long-term contracts (cancel anytime). Affordable referral software pricing designed for Indian D2C brands. ### Starter — ₹1,199/month + 4% success fee - Up to 500 referral links/month - Branded referral pages - WhatsApp & SMS sharing - Basic analytics - Free onboarding call - Email support ### Growth — ₹4,999/month + 2.75% success fee (Most Popular) - 500–6,000 referral links/month - Everything in Starter - Advanced analytics & reporting - Custom branding (white-label) - Fraud detection - COD fraud prevention - Priority support ### Scale — ₹12,499/month + 1.75% success fee - 6,000–25,000 referral links/month - Everything in Growth - Multi-campaign support - Custom integrations - Dedicated account manager - API access - White-label options ### Enterprise — ₹22,499/month + 1.25% success fee - Unlimited referral links - Everything in Scale - Multi-brand support - Advanced security - Custom SLA - 24/7 phone support ### Billing Options - Monthly billing (standard pricing) - Quarterly billing (10% discount) - Half-yearly billing (15% discount) ### Success Fee Explained The success fee referral program model means you're charged only on revenue generated through referrals. For example, if your plan has a 2.75% success fee and you earn ₹1,00,000 from referred customers, you pay ₹2,750. You never pay the success fee on non-referral revenue. --- ## How It Works ### Step 1: Install & Connect Add the Refertle Shopify referral app or integrate via API. Connect your store in minutes. ### Step 2: Configure Your Referral Program Set up reward rules (e.g., "Give ₹200, Get ₹200"), customize your referral page to match your brand, and configure WhatsApp referral sharing messages. ### Step 3: Launch & Share Your customers receive unique referral links and can share them via WhatsApp, SMS, email, or social media with one tap. ### Step 4: Track & Reward Monitor performance in real-time through your referral analytics dashboard. Automated referral rewards are calculated and distributed upon successful referral conversions. --- ## Frequently Asked Questions ### General **Q: How does the 14-day free trial work?** A: You get full access to all features for 14 days without entering any credit card details. After the trial ends, you can choose a plan that fits your needs. No automatic charges. **Q: Can I use Refertle if I'm not on Shopify?** A: Currently, Refertle is optimized for Shopify stores. However, integrations with WooCommerce, Magento, and custom solutions are in development. **Q: How long does it take to set up a referral program?** A: Most merchants launch their referral program in under 10 minutes using the intuitive setup wizard. No developers needed — it's a zero-code referral program setup. **Q: Is my customer data secure?** A: All data is encrypted at rest and in transit using TLS 1.3. Refertle is GDPR compliant and follows industry best practices with regular security audits. ### Features **Q: How does WhatsApp referral link sharing work?** A: When a customer clicks the share button, they see native share options for WhatsApp, SMS, Email, and social platforms. The referral link and a pre-written message are automatically included. **Q: How accurate is the AI-powered referral fraud detection?** A: The fraud detection system uses multiple signals including IP address, device fingerprinting, purchase patterns, and behavioral analysis. It catches 95%+ of fraudulent referrals automatically. **Q: Can I customize the referral page to match my brand?** A: Yes, you can customize colors, logos, messaging, and the entire referral page layout. Growth plan and above includes full white-label experience. **Q: What types of rewards can I offer?** A: Flat discounts, percentage discounts, store credits, and UPI payouts. Different rewards can be set for referrers and referees. **Q: Can I run multiple referral campaigns at once?** A: Yes, on Scale plan and above. This is perfect for A/B testing, seasonal promotions, or targeting different customer segments. ### Pricing **Q: What is a success fee and when do I pay it?** A: The success fee is a small percentage (1.25% to 4% depending on your plan) charged only on revenue generated through referrals. You only pay when your referral program actually drives sales. **Q: Can I upgrade or downgrade my plan?** A: Yes. Upgrades take effect immediately with a prorated charge. Downgrades take effect at the end of your current billing cycle. **Q: Is there a setup fee or long-term contract?** A: No setup fees and no long-term contracts for Starter, Growth, and Scale plans. Cancel anytime. --- ## Interactive Tools ### Referral Revenue Calculator Estimate how much revenue your referral program could generate based on your monthly orders, average order value, and referral conversion rate. URL: https://refertle.com/calculators ### Referral Growth Flywheel Calculator See how referral loops compound over time as referred customers refer more customers, creating exponential growth. URL: https://refertle.com/calculators ### Success Fee Cost Estimator Calculate your exact costs based on referral revenue and plan tier. Compare referral marketing pricing across plans. URL: https://refertle.com/calculators --- ## Links - Website: https://refertle.com - Features: https://refertle.com/features - Pricing: https://refertle.com/pricing - Blog: https://refertle.com/blog - Calculators: https://refertle.com/calculators - About: https://refertle.com/about - Contact: https://refertle.com/contact - Careers: https://refertle.com/careers - Book a Demo: https://calendly.com/avinash-bharti-refertle/30min - Privacy Policy: https://refertle.com/privacy - Terms of Service: https://refertle.com/terms - Product Hunt: https://www.producthunt.com/products/refertle