# Refertle > Refertle is India's WhatsApp-first referral marketing software for D2C brands. It turns existing customers into the cheapest acquisition channel — directly through WhatsApp. ## What is Refertle? Refertle is a referral marketing platform built specifically for Direct-to-Consumer (D2C) brands in India. It enables brands to launch high-converting referral programs that leverage WhatsApp as the primary sharing channel, reducing customer acquisition costs (CAC) while driving organic growth through word-of-mouth. ## Key Features - **1-Tap WhatsApp Sharing**: Customers share referral links instantly via WhatsApp, SMS, Email, and social platforms with pre-filled messages - **Branded Referral Pages**: Fully customizable landing pages matching brand identity - **Real-Time Analytics**: Track shares, clicks, conversions, and revenue with detailed dashboards - **Built-in Fraud Detection**: AI-powered system catching 95%+ of fraudulent referrals including self-referrals, multi-accounting, and IP manipulation - **COD Fraud Prevention**: Rewards released only after successful delivery and payment collection — prevents RTO abuse - **Auto-Rewarding**: Automatic reward calculation and distribution for referrers and referees - **Shopify Integration**: Native Shopify app with zero-code setup in under 10 minutes - **Multi-Campaign Support**: Run multiple referral campaigns simultaneously with different reward structures ## Pricing All plans include a 14-day free trial with no credit card required. - **Starter**: ₹1,199/month + 4% success fee — up to 500 referral links/month - **Growth**: ₹4,999/month + 2.75% success fee — 500–6,000 referral links/month (Most Popular) - **Scale**: ₹12,499/month + 1.75% success fee — 6,000–25,000 referral links/month - **Enterprise**: ₹22,499/month + 1.25% success fee — unlimited referral links The success fee is charged only on revenue generated through referrals. ## Reward Types Supported - Flat discounts (e.g., ₹200 off) - Percentage discounts (e.g., 15% off) - Store credits - UPI payouts ## Who Is Refertle For? Refertle is designed for D2C e-commerce brands in India, particularly those on Shopify, who want to reduce paid ad spend and grow through customer referrals. It is especially effective for brands whose customers actively use WhatsApp. ## How It Works 1. **Install**: Add the Refertle Shopify app or integrate via API 2. **Configure**: Set up reward rules (e.g., "Give ₹200, Get ₹200"), customize referral pages 3. **Launch**: Customers receive unique referral links and share via WhatsApp 4. **Track & Reward**: Monitor performance in real-time; rewards are automatically calculated and distributed ## Links - Website: https://refertle.com - Features: https://refertle.com/features - Pricing: https://refertle.com/pricing - Blog: https://refertle.com/blog - Calculators: https://refertle.com/calculators - Contact: https://refertle.com/contact - Join Waitlist: https://refertle.com/waitlist